Search Dojo

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Analyzing Website Traffic

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Analyzing your web traffic statistics can be an invaluable

tool for a number of different reasons. But before you can

make full use of this tool, you need to understand how to

interpret the data.

Most web hosting companies will provide you with basic web

traffic information that you then have to interpret and

make pertinent use of. However, the data you receive from

your host company can be overwhelming if you don’t

understand how to apply it to your particular business and

website. Let’s start by examining the most basic data - the

average visitors to your site on a daily, weekly, and

monthly basis.

These figures are the most accurate measure of your

website’s activity. It would appear on the surface that the

more traffic you see recorded, the better you can assume

your website is doing, but this is an inaccurate

perception. You must also look at the behavior of your

visitors once they come to your website to accurately gauge

the effectiveness of your site.

There is often a great misconception about what is commonly

known as “hits” and what is really effective, quality

traffic to your site. Hits simply means the number of

information requests received by the server. If you think

about the fact that a hit can simply equate to the number

of graphics per page, you will get an idea of how overblown

the concept of hits can be. For example, if your homepage

has 15 graphics on it, the server records this as 15 hits,

when in reality we are talking about a single visitor

checking out a single page on your site. As you can see,

hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more

accurate your interpretation will become. The greater the

traffic is to your website, the more precise your analysis

will be of overall trends in visitor behavior. The smaller

the number of visitors, the more a few anomalous visitors

can distort the analysis.

The aim is to use the web traffic statistics to figure out

how well or how poorly your site is working for your

visitors. One way to determine this is to find out how long

on average your visitors spend on your site. If the time

spent is relatively brief, it usually indicates an

underlying problem. Then the challenge is to figure out

what that problem is.

It could be that your keywords are directing the wrong type

of visitors to your website, or that your graphics are

confusing or intimidating, causing the visitor to exit

rapidly. Use the knowledge of how much time visitors are

spending on your site to pinpoint specific problems, and

after you fix those problems, continue to use time spent as

a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine

effective and ineffective areas of your website. If you

have a page that you believe is important, but visitors are

exiting it rapidly, that page needs attention. You could,

for example, consider improving the link to this page by

making the link more noticeable and enticing, or you could

improve the look of the page or the ease that your visitors

can access the necessary information on that page.

If, on the other hand, you notice that visitors are

spending a lot of time on pages that you think are less

important, you might consider moving some of your sales

copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital

information about the effectiveness of individual pages,

and visitor habits and motivation. This is essential

information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final

order or contact form. This is a page you can expect your

visitor to exit rapidly. However, not every visitor to your

site is going to find exactly what he or she is looking

for, so statistics may show you a number of different exit

pages. This is normal unless you notice a exit trend on a

particular page that is not intended as an exit page. In

the case that a significant percentage of visitors are

exiting your website on a page not designed for that

purpose, you must closely examine that particular page to

discern what the problem is. Once you pinpoint potential

weaknesses on that page, minor modifications in content or

graphic may have a significant impact on the keeping

visitors moving through your site instead of exiting at the

wrong page.

After you have analyzed your visitor statistics, it’s time

to turn to your keywords and phrases. Notice if particular

keywords are directing a specific type of visitor to your

site. The more targeted the visitor - meaning that they

find what they are looking for on your site, and even

better, fill out your contact form or make a purchase - the

more valuable that keyword is.

However, if you find a large number of visitors are being

directed - or should I say misdirected - to your site by a

particular keyword or phrase, that keyword demands

adjustment. Keywords are vital to bringing quality visitors

to your site who are ready to do business with you. Close

analysis of the keywords your visitors are using to find

your site will give you a vital understanding of your

visitor’s needs and motivations.

Finally, if you notice that users are finding your website

by typing in your company name, break open the champagne!

It means you have achieved a significant level of brand

recognition, and this is a sure sign of burgeoning success.

Popularity: 22% [?]

Who Else Wants To Make Money With Adsense?

Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.

These are just some of the “super Adsense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting Adsense sites.

Anyone, any age and gender can become money generating Adsense publishers as long as they what it takes. How does one go about this Internet advertising?

Writing articles for Adsense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles is now the latest in marketing buzz. Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why don’t all these web site owners write and submit their own articles if that is what is important?

The simple and understandable answer is that it takes time to write articles, submit them and get targeted traffic to their websites. That is why they get the services of those who can spares sometime to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.

To get into the Adsense marketing business and start earning some good cash, ask yourself. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners that wants to make money online and doing it at home.

With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets moreAdsense ads to show above, below or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.

A win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

So who else wants to start earning money with Adsense. You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

Better not be left behind the many making millions already.

Popularity: 33% [?]

Using Other Peoples Info To Increase Your Adsense Cash

Adsense is really making a huge impact on the affiliate marketing industry nowadays. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be going to lose their customers quickly.

If you are in a losing rather than winning in the affiliate program you are currently into, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.

Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source.

You do not have to spend time in choosing different kind of ads for different pages. And no codes to mess around for different affiliate programs.

You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.

You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links.

You can filter up to 200 URLs. That gives you a chance to block ads for the sites that do not meet your guidelines. You can also block competitors. Though it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.

Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly into your pages. If you own many sites, you only need to apply once. It makes up for having to apply to many affiliate programs.

The only way to know how much you are already earning is to try and see. If you want out, all you have to do is remove the code from your site.

The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. You are earning a share of that money generated.

If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. It is also a refreshing sight for your visitor once they see something different for a change.

Publishers also have the option of choosing to have their ads displayed only on a certain site or sites. It is also allowed to have them displayed on a large network of sites. The choice would be depending on what you think will work best for your advantage.

To get an idea if some Adsense ads you see on the search engines has your pages, try to find web pages that have similar material to the content you are planning to create and look up their Adsense ads.

It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.

It is still wise to look at other people’s information and format your Adsense there. Just think about it as doing yourself a favor by not having to work too hard to know what content to have.

Topic to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.

With all the information that people need in your hands already, all you have to do is turn them as your profits. It all boils down to a gain and gain situation both for the content site owners and the webmasters or publishers.

Make other people’s matter your own and starting earning some extra cash.

Popularity: 35% [?]

The Basics On How TO Start Making Money With Adsense

Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.

How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time.

Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process.

There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.

Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

Writing articles. Start writing original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you will be writing should keep up with their demands.

Quality content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’ve done initially will go to and this is also where they will prove their worth to you.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. According to research, the one place that surfers look first when they visit a certain site is the top left. The reason behind this is not known. Maybe it is because some of the most useful search engine results are at the top of all other rankings. So visitors tend to look in that same place when browsing through other sites.

Some of those who are just starting at this business may think they are doing pretty well already and thinking that their clickthrough rates and CPM figures are quite healthy. However, there are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allows webmasters and publishers to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you can fine tune your Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

Another thing you should know. Banners and skyscrapers are dead. Ask the experts. So better forget about banners and skyscrapers. Surfers universally ignore these kinds of ad formats. The reason behind this is that they are recognized as an advert and advert are rarely of any interest that’s why people ignore them.

To really start making money with Adsense, you should have a definite focus on what you wanted to achieve and how you will go about achieving them. As with any other kind of business ventures, time is needed coupled with patience.

Do not just ignore your site and your Adsense once you have finished accomplishing them. Spare some time, even an hour, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense income.

Give it a try and you would not regret having gotten into Adsense in the first place.

Popularity: 30% [?]

2 Surefire Ways To Maximize Your Adsense Earnings

Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.

What is it that they are doing wrong?

Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.

The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.

Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.

A typical website have menu links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of that website. Links that have “free’ or “download” are oftentimes good attention-grabbers.

This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.

Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.

Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.

You can also use graphics to grab your readers’ attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.

Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.

There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. “Hot pages” or “Most read” lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.

Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.

Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.

Popularity: 29% [?]